Whether it’s beer, razor blades or chocolates, conservatives have begun cashing in on once-mainstream, now-woke corporations insulting their intelligence and values.
Apparently, a corollary to “Go Woke, Go Broke” axiom is “Stay Sane, Profits Gain”
One of the most profitable market opportunities for conservative companies has been to quickly provide alternatives to well-established brands when they alienate customers by promoting liberal gender ideology.
The latest success story is Conservative Dad’s Ultra Right beer, which is making the most of Bud Light’s marketing partnership with transgender influencer Dylan Mulvaney. Since the scandal broke earlier this month, Bud Light sales have plummeted, costing Anheuser-Busch billions of dollars in market value.
Seth Weathers, CEO of Freedom Speaks, who bills himself as “Conservative Dad,” responded immediately, after Bud Light boycotts broke out, by launching his Ultra Right beer. “100% Woke-free American Beer,” Ultra Right promises on its can.
Within its first two weeks, Ultra Right sales reportedly surpassed a million dollars and attracted more than ten thousand customers.
“America’s been drinking beer from a company that doesn’t even know which restroom to use,” Weathers says in one video ad. “If you know which bathroom to use, you know what beer you should be drinking. Stop giving money to woke corporations that hate our values."
Weathers’ success follows in the footsteps of other recent conservative market responses to efforts by well-established brands trying to inflict far-left ideology on their customers.
For example, Daily Wire co-CEO Jeremy Boreing was quick to respond to a sweet market opportunity created by a Hershey’s International Women’s Day campaign celebrating a biological male, who identifies as a woman.
It took less than a week for “Jeremy’s Chocolate” to sell more than a half-million chocolate bars, as Americans ate up the chance to rebuke Hershey’s attempt to pervert the definition of “womanhood.”
Boreing enjoyed similar success last year, when he launched “Jeremy’s Razors,” in response to an announcement by Harry’s Razors that it had pulled its advertising from The Daily Wire, because a host espoused traditional views on gender.
After a week in business, Jeremy’s Razors had sold 45,000 razor subscriptions and its social media ads had been viewed more than 15 million times.
And Boreing says he’s not done, yet, promising to continue to provide Americans with alternatives to products sold by companies that hate them:
“Thanks to Jeremy’s Chocolate, you can stop eating chocolate that hates you. Harry’s Razors hates you; Disney hates you; and now Hershey’s hates you.
“As long as corporations and institutions across America continue to alienate half the country, The Daily Wire will continue building alternatives. Stop giving your money to woke chocolate companies that hate you.”
Weathers expresses similar sentiment in one of his ads, encouraging beer drinkers to “Stop giving money to woke corporations that hate our values.”
“America’s been drinking beer from a company that doesn’t even know which restroom to use,” Weathers says. “If you know which bathroom to use, you know what beer you should be drinking.”
“Ah…tastes like freedom,” Weathers concludes after taking a sip of Ultra Right in one of his social media videos.
We’re going to have a lot of fun, we’re going to drink a little beer, and we’re going to take back our country pic.twitter.com/ukMwG1WfiX
— SETH WEATHERS (@sethweathers) April 25, 2023