Going woke might leave you broke, but it seems there’s plenty of dough to be made in creating a product people love - without pushing some nauseating political agenda.
Conservative Dad's Ultra Right Beer, one man’s response to the Bud Light/Dylan Mulvaney fiasco, said they’re busy signing new distribution deals across multiple states as sales go through the roof. In fact, the company says they sold 20,000 6-packs of beer worth more than $1 million in sales in the first 12 days following its April launch. The company also boasts 10,000 customers on social media who say they love the beer, which comes packaged in an Americana-themed red, white and blue can.
CEO Seth Weathers said in a press release that the company has exceeded expectations and blown away critics.
"First, they mocked us. They said we’d never sell any beer, they said we’d never get the beer made, they said we would never get distributors, and then they said we’d never get shelf space in stores,” he said. “I’m proud to say, we’ve accomplished all those things in a matter of months."
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On top of that, he said he uses a portion of every can sold to campaign against “woke school board members” pushing a left-wing agenda on students and their families.
"Conservatives have had enough of woke corporations, and they’re fighting back with their wallet," he said. "We’re doing our part to fight for the causes that matter to our customers by donating a portion of sales to defeating woke school board members across the country."
Ultra Right Beer is still limited both in case size and where you can find it (right now the beer is only available in stores in Georgia and Arkansas), but Weathers said the company is constantly expanding its distributor base and is currently cementing deals in several more states.
Meanwhile, Bud Light sales were down 26.8% this week on a dollar basis, and 30.3% by volume.