Luxury designer brand Burberry is catching all kinds of well-deserved heat for being the latest company to go all-in on the trans love, featuring a trans “man” - also known as a woman - in the company’s latest ad.
The cringe-inducing photo campaign includes an image of a tattooed and shirtless biological woman with prominent scars where her likely healthy breasts used to be, being cuddled by what appears to be another shaven-headed biological woman - but then again, one can never be sure these days.
And the internet had thoughts.
“Burberry’s latest ad is promoting young physically healthy women getting double mastectomies,” LibsofTikTok posted on Twitter.
.@Burberry’s latest ad is promoting young physically healthy women getting double mastectomies. pic.twitter.com/XcmwD1Sdat
— Libs of TikTok (@libsoftiktok) January 25, 2023
Related: Biological Dude LOSES IT After Being Called Out For Using the Women's Restroom
“Who exactly is the target audience for this?” another asked.
.@Burberry certainly has a lot going on with their latest ad campaign.
— Joey M. (@JoeyFromPhilly) January 25, 2023
Who exactly is the target audience for this? pic.twitter.com/RNklSA3QVO
One doctor and Fox News contributor accused Burberry of “normaliz[ing] mastectomies as though there aren’t millions of women (and men) living with the trauma of needing one to save their lives from cancer.”
Come on @Burberry, let’s not normalize mastectomies as though there aren’t millions of women (and men) living with the trauma of needing one to save their lives from cancer. https://t.co/TDFij9028y
— Nicole Saphier, MD (@NBSaphierMD) January 25, 2023
Hundreds of other commenters merely expressed their disgust at yet another company diving head-first into the competition to appease militant, anti-science nuts at the expense of actual women and their customer base.
Another Burberry video ad in the same campaign featured a series of scantily-clad gay, lesbian, queer, or otherwise "non-conforming" couples locking lips. Why, you ask? How does that help sell purses and coats? What on earth does it have to do with fashion at all? No one knows.
But making any kind of sense at all appears not to be the point.