I guess, if you’re an Ultimate Fighting Champion (UFC), people won’t make fun of you for sporting a can of trans-fan Bud Light - but, most of us aren’t so lucky.
In an effort to butch-up its image after being outed as a fan of transgender activist Dylan Mulvaney, Bud Light has struck a deal to make the UFC - the world's largest mixed martial arts (MMA) organization - its official beer sponsor. Bud Light sales are still reeling from social media posts of Mulvaney, a biological male who fancies himself a female, showing off cans of Bud Light with his graven image on them.
Bud Light and the UFC share “core values,” UFC CEO Dana White declared Tuesday, in a statement announcing the sponsorship. White says that shared values are the most important reason that the UFC decided to team up with Bud Light:
“There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.”
Since Bud Light has proclaimed that transgender ideology is one of its core values, and the UFC’s core values are aligned with Bud Light’s, what does that say about what the UFC brand stands for?
In the UFC statement, Anheuser-Busch CEO Brendan Whitworth says the partnership will enable Bud Light to continue “making a positive impact in communities across America.”
A “positive impact” – by legitimizing the delusion and body-mutilation that are part and parcel of transgender ideology?
“I want to be with somebody that I’m aligned with,” UFC’s White said Tuesday in an interview on Fox News Channel’s “Hannity.” “I am very aligned with Anheuser-Busch,” White added. “My choice was not determined by money.”
Displaying a tough-guy attitude, White refused to answer Hannity’s questions about Bud Light’s Mulvaney Misstep and, instead, touted the beer maker’s more palatable contributions to American society.
Hannity, for his part, coddled White and bemoaned the jobs lost due to the backlash. Hannity called the Mulvaney promotion “stupid,” but said he doesn’t approve of boycotts.
Ever since Bud Light’s Mulvaney/transgender promotion was exposed back in April, customer backlash has caused sales to plummet, prompting a Bud Light marketing executive to insult the company’s customers. As a result, Bud Light is suffering what Beer Business Daily Publisher Harry Schuhmacher says is a "quasi-permanent" demise. Even once-loyal Bud Light customers are now "lost forever," due to their distaste for the beer’s transgender ties, Schuhmacher told Fox News.
“I’m a Christian. I believe in second chances, forgiveness, right?” Hannity said in his interview with White.
But, “if they screw up again like this, they’re never coming back,” Hannity warned.