Dove, known for its “real beauty” message, unveiled a new line of limited edition body washes in strange, awkward shapes to “celebrate the many shapes and sizes of beauty.”
According to a press release on the Dove UK website, the “Real Beauty Bottles,” which take six different shapes, are meant to “show how beauty is diverse and diversity is beautiful.”
The press release claims the bottles are meant to represent the diversity of women, no matter the shape or size:
"From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too."
The press release also states, “Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition. They’re one of a kind – just like you.”
The shapes of the bottles, however, do not represent any sort of woman’s shape, “real” or not:
While the odd shapes of the Dove bottles are meant to pay homage to the feminist body-positivity movement, the campaign has received scorn from even its target audience. The feminist website Jezebel called the ad “hilariously stupid,” while the Washington Post said the “dumb body wash bottles are an answer to a question nobody asked.”
Like the Pepsi ad and the SheaMoisture ad before it, the Dove advertisement campaign proves that for the Left, efforts to appeal to social justice warriors are never good enough.
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