Remember when airlines launched a campaign to hire more women and minorities as pilots, and it went over like a lead balloon with people who – shockingly – pointed out that competency in the cockpit matters a great deal more to passengers than the melanin level of the person flying the plane?
Virgin Atlantic has, believe it or not, topped that idiocy by launching an ad campaign over its new uniform policy, which will, among other things, allow male employees to wear female clothing if it fits their “gender expression” and “identity.”
In their new ad, heeled men in pencil skirts and butch women in suits sashay down a runway in an airplane hanger, their alien gyrations overlaid with the words, “your identity, your choice.”
Virgin Atlantic has launched a new transgender and drag queen ad campaign declaring itself the “queerest airline.” pic.twitter.com/7DMtRUpfW3— Ian Miles Cheong (@stillgray) September 29, 2022
Because that’s just what everybody wants: to be sitting with your kid on your connecting flight to Boise only to find yourself offered a coke by a 6’2 bearded dude in fake eyelashes and pantyhose.
But in 2022, customer comfort must take an economy-sized backseat to appeasing the perpetually offended few. Now businessmen just trying to get home on the red-eye will be subjected to the sight of men in drag handing them a pillow and asking them to please reset their tray table, decency and common sense be damned.
“It’s so important that we enable our people to embrace their individuality and be their true selves at work. It is for that reason that we want to allow our people to wear the uniform that best suits them and how they identify and ensure our customers are addressed by their preferred pronouns,” explained Juha Järvinen, Virgin Atlantic’s chief commercial officer.
Thankfully, the airline is the only one so far to have ditched their gender-specific uniforms. But, if history is any predictor, others will soon be clamoring to follow.