'Great American Family' and 'PureFlix' Merge To Expand Wholesome Faith & Family Content

Haika Mrema | May 31, 2023
Text Audio
00:00 00:00
Font Size

Faith-based network Great American Family has purchased PureFlix, a Christian streaming service, to further “serve and delight customers in the family and faith categories” and “reach a larger and broader audience."

This move is a breath of fresh air for Christianity and conservatism nationwide, considering our options for faith and family-based content from Hollywood are few and far between. As “family-oriented” channels like Hallmark surrender to “wokeness” and add LBGTQ programming into their shows, Great American Family looks to preserve real tradition and family values. 

“In a media environment where programming and distribution business models are in a constant state of flux, this agreement provides a rare opportunity to maximize our potential with the expertise, market knowledge, and content creation capabilities of a world class partner like Sony Pictures,” Great American Media President and CEO Bill Abbott said in a statement about the merger.

“This merger will allow us to further our commitment to original, quality content and makes Great American Media and Pure Flix leaders in a large and under-served market,” Abbott continued.

Both Abbott and Full House star Candace Cameron Bure left the Hallmark channel following its promotion of LGBTQ stories. Bure told the Wall Street Journal how it is "a completely different network" than when she began due to a "change in leadership." 

"My heart wants to tell stories that have more meaning and purpose and depth behind them," Bure explained. 

Related: Billie Eilish Blasts Critics Who Scorned Her For Wearing a Dress

When asked if the channel would feature content with same-sex relationships, Bure said no. “I think that  Great American Family will keep traditional marriage at the core,” she replied. 

With this merge, the team hopes PureFlix can “achieve more scale” as its subscriber base grows. 

“Bill and the Great American Media team have been successfully leading the Great American Family and Great American Living brands, and we believe they have a winning plan to take Pure Flix to even greater heights,” said Ravi Ahuja, chairman of Global Television Studios and Corporate Development for Sony Pictures, in the merger statement.

 It looks like there is hope for traditional values in entertainment after all. 

Follow MRCTV on Twitter!