NFL Launches New 'Woke' Merch To Benefit Leftist Organizations

John Simmons | November 30, 2023
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Are you looking to buy some NFL merchandise for Christmas gifts, while helping spread the social justice gospel? If so, you’re in luck!

The NFL launched a line of products on Tuesday that feature team gear with messages such as “Economic Opportunities,” “Police Community Relations,” “Criminal Justice Reform,” and “Social Justice”  incorporated in the design.

The Pittsburgh Steelers seemed extra eager to show that they were all in on this initiative, and tweeted out a sneak peak at their merchandise.

Nothing says “It’s Christmas season” like a monochrome pom-pom hat with a woke slogan across the front. This might pass for a gag gift in a White Elephant exchange, but don’t get this thinking it will impress a family member or significant other.

If you go on to NFLshop.com, you’ll see that every team has some sort of gear that incorporates these messages on it. Predictably, everything looks equally as dull and is overpriced.

A look at the new social justice-themed gear the NFL wants you to buy.

All of the money that the league earns through selling these products will go towards the “Inspire Change” initiative, which the league began back in 2020. While the name of that program sounds good on the surface (like most woke things), this fund frequently sends money to programs that want to achieve terrible goals.

Related: Orlando Magic's Outspoken Jonathan Isaac Releases First Basketball Shoe with Bible Verse on the Outside

In 2021, research showed that the NFL donated millions of dollars to groups like the Vera Institute of Justice, the Oregon Justice Resource Center, and the Community Justice Exchange. All three of these groups ardently advocate for defunding the police. 

The NFL does give money to some organizations that do worthwhile and admirable work (Boys & Girls Clubs of America), but most of them strive to spread the progressive worldview. Now, the league is hijacking the holiday spirit to get a few extra dollars for wokeness.

Whoever came up with this marketing campaign should get a lump of coal in their stocking. 

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