Seems Kohl’s didn’t get the message from Bud Light and Target about how pride products have impacted their businesses recently. Instead, the department store is now selling pride-themed apparel in celebration of Pride month in June, with the most absurd item being an infant onesie with an LBGTQ+ pride flag on the front.
“Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community Pride Bodysuit Set,” the description of the $9.99 onesie reads. Size options range from two years to as young as three months old.
The only thing three-month-old babies should be proud of is the fact that they can eat and sleep all day without lifting a finger.
Consumers took to Twitter to point out the ridiculousness.
“Why is Kohl’s selling ‘Pride Merch’ for 3 month old babies?” social figure Benny Johnson tweeted.
Why is Kohl’s selling “Pride Merch” for 3 month old babies? pic.twitter.com/e2ErOzwYOT— Benny Johnson (@bennyjohnson) May 28, 2023
Another user claimed their video showing the children's pride clothing was taken down from TikTok. “Crazy! Posted this on TikTok earlier & quickly went over 200k [views] & was taken down again for ‘hate speech’,” the user said.
CRAZY! Posted this on TikTok earlier & quickly went over 200k & was taken down again for “hate speech”. I simply showed items Kohls is selling for kids, see for yourself. What’s the relation between Kohls & TikTok I wonder🤔 (video split to fit) pic.twitter.com/aZ5TRxchCI— 🇺🇸Twisted Luck Truth☘️ (@TwistedLuckINC) May 24, 2023
“Looks like Kohl’s didn’t learn a thing from Bud Light and Target,” another user stated, and they aren’t wrong.
As sales continue to take a nosedive at both Bud Light and Target following boycotts over the two companies' "Pride" merchandise, you have to wonder why companies continue to willingly join the sales chopping block. According to the New York Post, Target has reached a record $10 billion loss in the past 10 days since the boycott began, while Bud Light has dropped nearly 30 percent in sales as of May 20.
Which company is next in the line of fire as “Pride Month” begins Wednesday? At this rate, simply stay tuned to find out.
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