Adidas trails only one rival in the sports apparel market, but the German corporation’s big splash for trans athletes matches Nike in “wokeness.” In a new series of advertisements, Adidas hypes Brazilian women’s volleyball titan Tiffany Abreu, a male transgender, as unstoppable.
No kidding, Adidas. Males masquerading as female athletes are unstoppable because they are physically superior to women. Tell us something new in your attempt to justify the injustice of men intruding upon women’s teams. Can’t do it? No surprise here.
This is the second Adidas campaign featuring Abreu. He was also featured in one last year with pretty much the same nonsensical message.
That message is the “I’m Possible” Adidas ad campaign, and it and features the 6-foot-4-inch macho macho man Abreu. He is portrayed as an overcomer (in a world of weaker teammates.) The big fella helped Brazil take the Silver medal at the Tokyo Summer Olympics last year. How can you not win a medal with such a force as Abreu on your team? Nevertheless, the Adidas ad states:
“It’s impossible. To take hold of the world’s spotlight overnight. Create your own uniform. Be a cover model. A powerful athlete. Or compete as a trans woman. Impossible? No. I’m possible.
“Not only is she (Abreu) an unstoppable athlete, but she also uses her voice to encourage others to embrace their own identities.”
Abreu says that he plays “…for Brazil and for all trans women in the ad specific to him. My story is not impossible. Because I’m possible.”
Thanks to cowardly, politically correct and woke organizations, he’s both “possible” and imposing in women’s sports. He can thank the International Olympic Committee for that. Here in the States, trans men like Penn University swimmer Will “Lia” Thomas can thank the NCAA for providing his eligibility.
Abreu also turned his Brazilian women’s pro team, Sesi Volei Bauru, into a championship contender. Wonders never cease.
“My greatest legacy is not to reach an Olympics, but to open paths for new trans athletes in the near future,” Abreu said. “My wish is that, more and more, confederations start to see us not as trans people, but as athletes. I am sure that, in the future, these athletes will represent our country and I dream of the day when we will be seen as just any athlete, without controversy and hatred.”
Breitbart’s Dylan Gwinn called out Adidas for hypocrisy. The corporation also attempts to be an advocate for the rights of women’s athletes, he notes. As it shoves them to the curb by promoting transgender men who destroy the integrity of women’s sports. Trans men are gradually showing up more and more in female athletics, and the men who were mediocre members of male sports teams yesterday are superstars today in women’s athletics.
Gwinn said trans men are canceling women, and he’s so right. It’s a matter of unfairness, too. Not “hatred,” as Abreu falsely claimed.