Mustached Drag Queen Headlines The North Face's New 'Summer of Pride' Ad

Ken Meekins | May 24, 2023
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The clothing brand The North Face just released a disgusting advertisement on Instagram using a drag queen to sell their pride month clothing line that includes products aimed at children. 

The ad features “Pattie Gonia,” a male social media influencer who likes dressing up as a woman. 

“Hi, it’s me, Pattie Gonia, a real-life homosexual,” the mustached man says in the opening of the ad promoting The North Face’s “Summer of Pride Tour.” 

The ad continues with him standing outside in a forest while playfully offering an invitation to “Come Out” with him, which is an obvious reference to “coming out” as gay.

Related: Target Holds 'Emergency Meeting' After Pride Merch Sparks Backlash

Mr. Gonia then invites people to come to his tour stops with The North Face in Salt Lake City, Atlanta, Portland (Oregon), Denver, Columbus, and San Francisco.

“Last year, we gay sashayed across the nation and celebrated Pride across the nation with hundreds of you,” he says referencing last year’s “Summer of Pride” partnership with The North Face which featured an ad with "Pattie Gonia" in a dress that was a tent with a man laying under it. 

“Mother Nature guides us to where we need to be – and we dress up to honor her,” The North Face website declares. 

I doubt Mother Nature would find anything natural about a man in a dress telling everyone - including children - to “come out” with him. 

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