Disney Admits Woke Approach is Not Connecting with Audiences, Financial Docs Reveal

Nick Kangadis | November 29, 2023
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Let’s face it. The current iteration of Disney for “modern audiences” sucks, so much so that you can hear the wind of said suckage in stereo. And the old adage of “get woke, go broke” is a realization that they might just be coming to understand — although, they’ll probably continue to make the same mistakes for the foreseeable future.

According to the most recent Securities and Exchange Commission (SEC) filings for the company, Disney appears to have acknowledged that their current crop of programs and movies are out of touch with what the consumer wants.

According to the Daily Mail:

“The political and environmental goals of Disney, the company says, sometimes 'differ widely' from the beliefs of its consumers.”[…]

“Disney has warned its investors that the company's products and political views may not align with what viewers want - and risk harming its bottom line.

In a public financial filing for the fiscal quarter ending in September, the corporation acknowledged the risks it is taking 'relating to misalignment with public and consumer tastes and preferences for entertainment.’”

Despite the above information, Disney’s “bottom line” has already been affected. If it hadn’t the company wouldn’t be making these admissions.

Related: Disney's Latest Film Tanks At the Box Office As the House of Mouse Crumbles

With current failures, like “The Marvels” and “Wish,” Disney is looking at a dim holiday season in terms of profit, or in this case the lack of it.

This year has been a tough year for Disney, who some call the “ruiner of franchises.” The latest “Indiana Jones” movie underperformed, along with previous underwhelming efforts for both Marvel and Star Wars programming and films, both entities being owned by the “House of the Mouse.” It also doesn't help that recent live-action remakes of popular animated classics from the past ("The Little Mermaid") aren't connecting with the viewing public either.

Maybe instead of blaming the audience for the poor performances of their IPs, sometimes even going so far as to insult the audiences’ intelligence by claiming it’s their fault for just not getting it.

Well, it looks as though Disney is the one who “just doesn’t get it,” as evidenced by the current admission of ineptitude.

 

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