The Rise of ‘Shrinkflation’: Where the Prices Stay the Same, but the Food Portions Get Smaller

Miguel Daez | July 26, 2022
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Have you noticed your burger might not contain as much meat as before? Wondering why bun sizes are decreasing? 

Don’t worry, you’re not imagining things. In fact, this is all part of a new phenomenon restaurants are implementing in response to record inflation that companies of some of your favorite grocery store items enact every time there’s high inflation, “Shrinkflation.”

Instead of scaring off consumers with high prices, some restaurants and food providers are simply decreasing their portion size, hoping that buyers won’t notice. 

According to an article recently published by Yelp

For the first time, Yelp found that consumers are reporting experiences of shrinkflation in reviews published in Q2 2022. In Q2 2022, consumers are talking about shrinkflation-related experiences most commonly at restaurants serving more affordable offerings like hot dogs, hamburgers, [and] pizza.

Related: ‘Bidenflation’ Keeps Chugging, Hitting 9.1 Percent In June

In an image on their site, Yelp lists the top ten food and restaurant categories with the most mentions of shrinkflation according to reviews:

  1. Hotdogs
  2. Burgers 
  3. Pizza
  4. Seafood
  5. Italian
  6. Chinese
  7. Bakeries
  8. Traditional American
  9. Mexican
  10. BBQ 

Yelp reports that all around the food industry companies are raising their prices due to inflation:    

Notable category increases include chicken shops (up 82%), TexMex (up 68%), fruit and vegetable markets (up 66%), Caribbean restaurants (up 65%), poke (64%), soul food (up 57%), Hawaiian restaurants (up 57%) and convenience stores (up 55%). 

Noticeable inflation has also been seen in the arts and entertainment industries as well, including, “festivals and street fairs (up 164%), stadiums and arenas (up 43%), arcades (31%) and movie theaters (31%). Nightlife businesses (up 30%), event services (up 22%), and hotels and travel businesses (up 20%) follow as the most inflationary categories based on Yelp reviews.”

Another interesting find Yelp discovered was the states that have experienced the highest inflation rate. They found that five of the top 10 states with the highest inflation are mostly northeastern states, including New York, Massachusetts, New Jersey, New Hampshire, and Maine, with Washington D.C. making the list as well. 

The states with the highest year-over-year increase in inflation include Arkansas, Montana, Idaho, Nevada, and South Dakota.

H/T: Daily Wire


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