Apparently the secret to establishment media success is not to be a cross between Jake Tapper and Forrest Gump.
CNBC reportedly wants to focus more on “business news” in the wake of the announcement that former Fox News host Shepard Smith’s “The News with Shepard Smith" program won’t continue after November.
Smith will be leaving the network after only two years, following a 23-year stint at Fox News.
The “newsman” wore out his welcome at Fox after a reported “run-in” with then-fellow host Tucker Carlson.
Related: Shepard Smith's CNBC Show Comes in Dead Last Among Cable News Shows, Even Behind Lou Dobbs Repeat
CNBC chief executive KC Sullivan announced the shift in programming to staff in a Thursday memo, according to ABC News.
“I believe we must prioritize and focus on our core strengths of business news and personal finance,” Sullivan said in the memo.
That’s a nice way of saying, ‘What we were doing just wasn’t working.” Because if Smith’s show had been in any way a success, they wouldn’t be making this move. After all, establishment media outlets are businesses before they’re news outlets. The bottom line, much like any business, is the almighty dollar.
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