I’ll take a vodka martini with whichever vodka isn’t gay, please!
On Monday, the Absolut Vodka brand posted to Twitter/X an image of one of its bottle designs featuring rainbow "pride" detailing and claiming to support the “LGBTQ+ community" as part of a “tribute to Gilbert Baker,” who was the creator of the rainbow "pride" flag.
“Proudly supporting the LGBTQ+ community for 40 years & counting,” the bottle read in full. The caption for the image also read, “a world of colour in every sip” and had an emoji of the rainbow. While the bottle design doesn’t appear to be brand new, the Twitter post gained a lot of traction and re-upped how woke the brand has become.
Obviously this led to a slew of backlash from people who are tired of the gay agenda being shoved down their throats, and people who can’t stand wokeness being promoted in everything blasted the brand in Twitter comments.
“Yeah there’s really no difference in taste here so I’ll choose another brand, forever,” one user wrote, while another called it “Absolut Trash.” (the Absolut brand cowardly blocked that person afterward).
“This is why we drink Grey Goose,” one added, calling it “way less gay.”
As you know, this isn’t the first time an alcohol brand has implemented a terrible marketing strategy by going gay. As one user wrote, “Bud Light was getting lonely for the holidays so you can keep them company.”
As a refresher, last April Bud Light made history when it hired Dylan Mulvaney, a man who parades around as a little girl, as its newest spokesperson. Bud Light even put Mulvaney’s face on a can of beer to show how committed the company was to the trans mafia.
Within a few months Bud Light went from being America's top-selling beer to watching their sales tank. According to New York Post, Anheuser-Busch InBev, the parent company of Bud Light, has lost $27 billion in market value. Even still, Absolut Vodka thought it would take a chance anyways.
When are these companies going to learn? GO WOKE, GO BROKE!
Nonetheless, Absolut stood firm with its rainbow-spangled bottle. On its website, Absolut confirmed that it was the first brand to advertise in LGBTQ+ magazines back in 1981 and since then has stood firm in its support for the gays. The rainbow bottle is apparently here to stay, as it was given a “permanent place in our portfolio,” the company wrote.
Time will tell how much this move squashes the vodka company. I guess we’ll be switching to margaritas this holiday season.
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