Univision President of Programming and Content Alberto Ciurana shared a picture linking 2016 presidential candidate Donald Trump to the Charleston shooter, Dylann roof.
The photo, shared on Ciurana's personal Instagram account, shows Trump and Roof side by side with big white lettering at the top saying "no comments."
Ciurana deleted the photo, but news site Mediate managed to capture the original version.
Fox News host Megyn Kelly made the photo a key part of her show Thursday night in her discussion with guests Marc Thiessen and Howie Kurtz.
Kelly cited the AP's Ted Cruz gun photo controversy and the Marco Rubio NY Times traffic ticket hit piece as recent examples of media bias against Republicans.
"Whatever you think about Donald Trump and what he said, for the president of content at a network that's hosting a republican presidential forum, inappropriate. There's no way around it," Kelly added.
Thiessen called the action "completely inappropriate."
"What does that say about the culture at Univision? What does that say about the biases in that newsroom, that the person who is responsible for their content thinks that's something appropriate to do?," Thiessen added.
Kelly posed a rhetoric question asking what the media's reaction would be if a Fox News executive did something of that nature to Hillary Clinton. She asked her guests if they thought the media would condemn Ciurana.
Kurtz said he hoped the media would call out Univision and criticized lead anchor Jorge Ramos who "openly crusades for immigration reform."
"I can't imagine that they will now be allowed to host this Republican presidential debate," Kurtz added.
Univision is set to host a Republican presidential candidate forum.
Thiessen then chimed in, calling Univision a "Hispanic MSNBC" and referred to a Media Research Center study showing "they lean very far left in their news coverage; they're three times as likely to quote the liberals as they are conservatives."
Separately, Media Research Center Pres. Brent Bozell also condemned the photo linking Trump to Roof and said that, if Ciurana won'te personally apologize and be disciplined, the GOP should cancel its planned debate on the network:
“Univision’s unwillingness to discipline Alberto Ciurana, their president of programming and content, is outrageous. How, in this day and age, an executive of a supposed news company can get away with comparing a candidate for President to a cold-blooded murderer without consequences is unfathomable. If an executive at Univision had done the same thing with Hillary Clinton, is there any doubt he would be fired by now? Univision must remove Ciurana from his current position immediately and salvage what credibility it has left. Ciurana's "apology" was nothing of the sort. He must personally apologize to Mr. Trump and his family. If he cannot apologize, and Univision will not discipline, the GOP should cancel its planned presidential debate on that network.”